For my Capstone assignments at Fox News, I created concept key art, animation explorations, and storyboards for an upcoming Fox Nation Lockerbie Bombing documentary, as well as a rebrand imagination for the current FNC show 'The Story With Martha MacCallum'.
I developed a visual direction for the Lockerbie film: a graphic approach that leverages a crumbling paper parallax effect where archival photos rapidly appear to highlight key moments of the story. This concept helped explore potential visual identities and motion styles for the documentary’s promotional and opening sequences.
I also developed a concept direction for The Story with Martha MacCallum, working within Fox News’ existing brand guidelines and visual system. The direction takes the original typewriter theme and embraces it to it's fullest extent. As the show appears in the afternoon, a slow build up eventually reveals a midday afternoon lit scene for the newly inspired logo reveal.
For my Capstone assignments at Fox News, I created concept key art, animation explorations, and storyboards for an upcoming Fox Nation Lockerbie Bombing documentary, as well as a rebrand imagination for the current FNC show 'The Story With Martha MacCallum'.
I developed a visual direction for the Lockerbie film: a graphic approach that leverages a crumbling paper parallax effect where archival photos rapidly appear to highlight key moments of the story. This concept helped explore potential visual identities and motion styles for the documentary’s promotional and opening sequences.
I also developed a concept direction for The Story with Martha MacCallum, working within Fox News’ existing brand guidelines and visual system. The direction takes the original typewriter theme and embraces it to it's fullest extent. As the show appears in the afternoon, a slow build up eventually reveals a midday afternoon lit scene for the newly inspired logo reveal.
